I spent most of my career deep inside enterprise technology. Software development, performance testing, business systems projects for large organisations. I learned how systems actually work — not the theory of them, but the thousand small decisions that determine whether a system delivers value or collapses under its own weight.
Along the way I kept encountering the same pattern with SME founders I met. Smart people. Profitable businesses. Teams that worked hard. And yet — the founders were stuck. Every decision routed back to them. Every customer followed up by them. Growth capped by their personal bandwidth. The businesses ran on the founder, not on systems.
Are you IN your business, or ON your business? Most Indian founders I meet are deeply IN it — and exhausted. My work is helping them move ON it.
That observation became Asmi Digitech. I built this firm specifically for Indian SME founders in the ₹1–20 Cr revenue range — the segment that's too big for generic coaching content but too small for McKinsey-style consulting. A segment that needs hands-on implementation, not more whitepapers.
My approach pulls from my technology background: systems thinking, AI & automation expertise, and a hands-on "go to the root of the problem" mindset that my colleagues and clients have consistently pointed to over the years. I don't do abstract strategy. I build things — in your CRM, your WhatsApp, your ad accounts, your SOPs — and train your team to own them.
Based in Pune, I work with founders across India and the NRI diaspora globally. I write and speak in English, Hindi, and Marathi — because business happens in the language of the business owner, not the consultant.